Wondering what it’s like living in Medford, Oregon? This vibrant Southern Oregon city offers a mix of historic charm, thriving local businesses, and a backdrop of stunning natural beauty. In this guide, I’ll take you on an in-depth tour of downtown Medford, highlighting its neighborhoods, amenities, and everyday lifestyle so you can get a clear picture of living in Medford, Oregon.

As a local real estate expert, I’ll share both the perks and challenges of life here — from the bustling shopping centers and historic streets to the city’s growth and revitalization efforts. We’ll address common questions and concerns, while also showcasing why so many people are choosing to call Medford home. So let’s dive into a full tour of downtown Medford and see if it’s the right fit for you.

Table of Contents

• Highway 99 and the Gateway to Medford OR
• Court Street and McAndrews: Entering Downtown Medford OR
• The Heart of Downtown Medford OR: Development and Landmarks
• Riverside Avenue and Main Street: Exploring Both Sides of Downtown Medford OR
• Biddle Road and East Medford: Crossing I-5
• Jackson Street Shopping and Hawthorne Park in Medford OR
• Final Thoughts on Downtown Medford OR
• Frequently Asked Questions About Downtown Medford OR

Highway 99 and the Gateway to Medford OR

Our downtown Medford journey begins along Crater Lake Highway, right as it passes over Interstate 5 — the major north-south artery connecting all of Southern Oregon. This busy intersection serves as the main gateway for both visitors and locals, and it’s often the first stop when experiencing living in Medford, Oregon. From here, you can head west toward Highway 99, which runs straight through the heart of downtown.

To the left, you’ll find the Rogue Valley Mall — home to favorites like Macy’s, Old Navy, and Bed Bath & Beyond — along with a Target store and the always-popular In-N-Out Burger. For many residents, this area is a go-to hub for everyday shopping and quick bites.

Just ahead, the Northgate Shopping Center has quickly become a standout retail and dining destination in Medford. Here you’ll find REI Public Lands, Dick’s Sporting Goods, Trader Joe’s, Petco, and Vitamin Shoppe, along with an impressive mix of restaurants such as Five Guys, Chipotle, Chick-fil-A, and Subway. A local favorite, “The Ram,” offers hearty meals and a welcoming atmosphere. And for coffee lovers, Black Rock Coffee is just around the corner. Ongoing construction promises even more stores and eateries, signaling the area’s steady growth.

Taking a right from this intersection will lead you toward Central Point, where you’ll find more shopping, health-focused grocery stores, and vitamin shops. The easy connectivity between Medford and its neighboring towns is part of what makes living in Medford, Oregon so convenient and appealing.

Addressing Common Concerns: Homelessness and Drug Use

Before we venture further into downtown, it’s worth addressing two topics that often come up when people ask what it’s like living in Medford, Oregon — homelessness and drug use. There’s a perception that Southern Oregon, including Medford, is heavily impacted by these issues. While homelessness is present, as it is in many U.S. cities, the reality on the ground is often less severe than the rumors suggest. During a visit, you’re unlikely to encounter widespread or overt drug use in most public areas.

I believe in providing an honest and balanced perspective. Addressing these concerns helps paint a realistic picture of living in Medford, Oregon — one that acknowledges challenges while also highlighting the many positive aspects of this vibrant community. Separating myth from reality is key when deciding if a place feels like home.

Court Street and McAndrews: Entering Downtown Medford OR

As we head into downtown, we travel along Court Street, which eventually turns into Central Avenue—one of the two main streets running through downtown Medford. The other is Riverside Avenue, which we’ll explore shortly. Court and Central are vital corridors, connecting various parts of the city and offering a glimpse into Medford’s urban core.

Along the way, we cross McAndrews Street, a busy one-way street that heads toward West Medford. Turning right on McAndrews takes you toward the new Rogue X Convention Center, located off Rossanley Road near Sage Road. This convention center is a huge and impressive venue that has become a significant asset for Medford, hosting events and gatherings that bring people together from around the region.

The Heart of Downtown Medford OR: Development and Landmarks

As we move deeper into downtown, you’ll notice a blend of historic charm and modern development. One of the most recognizable buildings is the Lithia Motors headquarters, the tallest structure in the city. Lithia Motors is a publicly traded automotive dealership company and one of the largest in the nation. Having their headquarters in Medford is both a point of pride and a sign of the city’s economic strength.

The intersection at Jackson Street is often seen as the official starting point of downtown Medford. Traffic here is usually manageable, even during peak hours. Unlike larger cities, living in Medford Oregon means you won’t face constant bumper-to-bumper congestion, making it easy to navigate through the area.

Downtown Medford offers a variety of shops, restaurants, and cultural landmarks. The Elks Lodge, a historic building with deep community roots, stands alongside the Woolworth Building, another architectural gem that reflects the city’s rich history. These landmarks add character and charm to the heart of Medford.

Along Main Street, the Criterion Theater stands as a cultural highlight of downtown Medford. Hosting plays, performances, and community events, it brings artistic vibrancy to the city and serves as a gathering place for locals and visitors alike.

Just steps away, on Central Avenue, you’ll find Rogue Community College and the Jackson County Library. These institutions add to the educational and intellectual fabric of the community, offering resources, classes, and programs for residents of all ages. For those living in Medford Oregon, having these cultural and learning hubs right in the heart of downtown is a valuable part of the city’s appeal.

Dining and Shopping in Downtown

Downtown Medford offers a mix of eateries, small shops, and local favorites. One standout is a well-loved pizza spot known for its fresh ingredients and rich flavor. You’ll also find a variety of cannabis dispensaries, motels, and unique small businesses that showcase the diversity and character of the area’s commercial scene.

While some parts of downtown still carry their older charm and await full renovation, the city is actively investing in improvements. These ongoing projects aim to enhance the infrastructure, appearance, and overall experience of the city center, making it an even more inviting place for those living in Medford Oregon as well as visitors exploring the area.

Riverside Avenue and Main Street: Exploring Both Sides of Downtown Medford OR

Riverside Avenue is a one-way street that runs opposite to Central Avenue. Traveling along Riverside gives you a different perspective of downtown, with a blend of shops, restaurants, and residential buildings. Taking a right on 12th Street from Riverside leads you under I-5 to an area near Hawthorne Park, a large city park with recreational facilities. Despite its proximity, this side of town feels distinct from downtown, offering a quieter neighborhood vibe.

Back on Main Street, you’ll find more dining options such as Beerworks, a popular craft beer establishment with a great atmosphere, and Jackson Creek Pizza, known for its delicious pies. Public parking is conveniently available nearby, including a parking garage just a half-block away, making it easy to explore downtown on foot.

Main Street has undergone some recent updates, including the addition of bike lanes on the left side of the road. While this change initially caused some confusion, residents have adapted well, and it adds to the city’s commitment to supporting alternative transportation.

Government and Civic Buildings

Downtown Medford also houses important government offices. Jackson County’s courthouse and city hall are located here, along with other county offices. These buildings are well-maintained and contribute to the city’s professional and administrative core.

Nearby, Oakdale Avenue features a newer playground that has been thoughtfully designed to provide a safe and enjoyable space for children and families. This playground is part of the city’s ongoing efforts to enhance public spaces and community amenities.

Biddle Road and East Medford: Crossing I-5

Crossing over to the other side of I-5, we enter the Biddle Road corridor. Unlike some one-way streets downtown, Biddle Road is a two-way street that serves as a main thoroughfare with several side streets branching off toward East Medford. This area has seen more recent development and renovations, leading to a refreshed urban feel.

Among the notable buildings here is the People's Bank building, a newer brick structure that stands out for its design and upkeep. Nearby, you’ll find a Barnes & Noble bookstore and Market of Choice, a high-quality grocery store similar to Whole Foods but with its own local charm and offerings.

The Bear Creek Shopping Center is also located along Biddle, featuring stores like Boot Barn and Dollar Tree. For drivers navigating the traffic lights on Biddle, a helpful tip is to stay in the right-hand lane to avoid stopping at multiple lights, as they tend to stay green when approached from that lane.

Jackson Street Shopping and Hawthorne Park in Medford OR

To conclude our tour, we arrive back at Jackson Street, where a vibrant shopping center known as The Village offers a variety of entertainment and dining options. This area includes Tinseltown, a large movie theater complex, Red Robin for casual dining, Tap and Vine restaurant, and Cold Stone Creamery for sweet treats.

The Village recently underwent a significant facelift, improving its appearance and facilities. TJ Maxx and other retail stores add to the shopping variety here. Across the street lies Hawthorne Park, a spacious city park with a newly renovated playground that has been a major investment for the community. It’s a fantastic spot for families and outdoor enthusiasts alike.

If you take a right from this shopping center, it leads you back into downtown Medford, completing the loop of our tour.

Final Thoughts on Downtown Medford OR

Medford is a city of contrasts and opportunities. From historic buildings and cultural landmarks to modern developments and expanding shopping centers, there’s something here for everyone. With manageable traffic, a growing economy, and a strong commitment to community amenities, living in Medford Oregon offers a balance of convenience and quality of life.

The city’s growth is notable — with a 3% population increase, Medford is the fastest-growing city in Oregon among those with over 15,000 residents. The greater Jackson County area, which includes Medford and Grants Pass, is home to about 300,000 people, with Medford serving as a central hub for commerce, culture, and recreation.

Whether you’re strolling through downtown for the first time or seriously considering a move, Medford blends urban amenities with natural beauty. From local shops and dining to nearby hiking trails like Roxy Ann Peak, the city provides easy access to outdoor adventures alongside a welcoming, community-oriented atmosphere.

Thanks for joining me on this full tour of downtown Medford, Oregon. I hope this guide has given you a clear, honest, and engaging look at what this city has to offer. If you want to dive deeper into Southern Oregon real estate or learn about other nearby towns like Grants Pass, stay tuned for more insights and tours.

VIEW HOMES FOR SALE IN MEDFORD OREGON

If you have more questions or want to explore real estate opportunities in Southern Oregon, feel free to reach out. Call or Text 541-954-7758. Medford is a city full of potential and charm, waiting to be discovered!

Frequently Asked Questions About Downtown Medford

What are the main shopping areas in downtown Medford?

The primary shopping areas include the Rogue Valley Mall near Highway 99, the Northgate Shopping Center with stores like REI and Trader Joe's, and The Village shopping center on Jackson Street. Downtown also has various small shops, restaurants, and cannabis dispensaries.

Is downtown Medford safe regarding homelessness and drug activity?

While homelessness is present in Medford, it’s not as widespread as some might believe. Visible drug use on the streets is rare, and the city maintains a community-focused approach to safety and support services.

What are some notable landmarks in downtown Medford?

Key landmarks include the Lithia Motors headquarters, the historic Elks Lodge, the Woolworth Building, the Criterion Theater, Rogue Community College, and the Jackson County Library.

How is traffic in downtown Medford?

Traffic in downtown Medford is generally light and manageable, with no significant congestion even during peak hours. Streets like Central Avenue and Riverside Avenue are easy to navigate, with recent improvements such as bike lanes enhancing mobility.

What outdoor activities are available near downtown Medford?

Medford is close to natural attractions like Roxy Ann Peak, which offers hiking trails and scenic views. Hawthorne Park, near The Village shopping center, provides playgrounds and recreational space within the city.

What public services are available downtown?

Downtown hosts important public services including Jackson County’s courthouse, city hall, the county offices, Rogue Community College, and the Jackson County Library, making it a civic center for the region.

Is Medford growing as a city?

Yes, Medford is the fastest-growing city in Oregon for populations over 15,000, with a 3% growth rate. The city continues to develop new shopping centers, restaurants, and community facilities to accommodate this growth.